What will advertising in 2023 look like?

What will 2023 bring us? We've collected some of the trends to watch in digital advertising for 2023 below. These are the trends that are likely to shape the digital advertising landscape in the coming years:

1. Continued growth of mobile: Mobile devices are expected to continue to dominate the digital advertising landscape, with mobile advertising spending expected to surpass desktop spending in the near future.
2. Increased use of video: Video advertising is expected to continue to grow in popularity, as consumers increasingly consume video content on their mobile devices.
3. Personalization and targeting: Advertisers are expected to continue to use data and technology to target specific groups of consumers with personalized ads. This could include the use of artificial intelligence and machine learning to analyze consumer data and deliver targeted ads.
4. Increased focus on customer experience: Advertisers are expected to increasingly focus on creating a seamless and personalized customer experience, including the use of chatbots, personalized landing pages, and personalized email campaigns.
5. Greater use of programmatic advertising: Programmatic advertising, which involves the use of technology to automate the buying and selling of ad space, is expected to continue to grow in popularity as it allows advertisers to target specific groups of consumers with greater precision.
6. The rise of influencer marketing: Influencer marketing, in which brands work with social media influencers to promote their products or services, is expected to continue to be a popular trend in digital advertising.

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What will marketing in general in 2023 look like?

It is difficult to predict exactly what marketing in 2023 will look like, as the field is constantly evolving. However, here are a few trends that are likely to shape the marketing landscape in the coming years:

1. Continued growth of digital marketing: Digital marketing is expected to continue to grow in popularity, as more and more consumers turn to the internet to research products and make purchases. This could include the use of social media, email marketing, and search engine optimization (SEO).
2. Personalization and targeting: Marketing efforts are expected to continue to focus on personalization and targeting, as advertisers use data and technology to deliver personalized experiences to consumers. This could include the use of artificial intelligence and machine learning to analyze consumer data and deliver targeted marketing messages.
3. The rise of content marketing: Content marketing, which involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, is expected to continue to be a popular marketing strategy.
4. Increased focus on customer experience: Marketers are expected to increasingly focus on creating a seamless and personalized customer experience, including the use of chatbots, personalized landing pages, and personalized email campaigns.
5. Greater use of programmatic advertising: Programmatic advertising, which involves the use of technology to automate the buying and selling of ad space, is expected to continue to grow in popularity as it allows advertisers to target specific groups of consumers with greater precision.
6. The rise of influencer marketing: Influencer marketing, in which brands work with social media influencers to promote their products or services, is expected to continue to be a popular trend in marketing.

I hope these trends give you a sense of what to expect in the marketing landscape in the coming years! If you have any other questions, feel free to ask.

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Which advertising channel is most populair amongst Genz?

Generation Z, also known as Gen Z, refers to the demographic cohort born between 1997 and 2012. Like all demographics, Gen Z has its own unique characteristics and preferences when it comes to advertising. Here are a few advertising channels that are popular among Gen Z:

1. Social media: Gen Z is the first generation to grow up with social media, and as a result, they are more likely to be active on social media platforms like Instagram, TikTok, and Snapchat. Advertising on these platforms can be an effective way to reach Gen Z.
2. Online video: Gen Z is known for consuming a lot of online video content, and advertising on platforms like YouTube and Vimeo can be an effective way to reach this demographic.
3. Mobile: Gen Z is a mobile-first generation, with many members using their smartphones as their primary device for accessing the internet. Advertising on mobile platforms, including apps and mobile websites, can be an effective way to reach this demographic.
4. Influencer marketing: Gen Z is more likely to trust the recommendations of their peers and social media influencers, making influencer marketing an effective advertising channel for this demographic.

It's important to note that the popularity of advertising channels can vary among different segments of Gen Z, and it's important to conduct market research to understand which channels are most effective for reaching your target audience.

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